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Photographers, as we know, are very used to what full-frame cameras can do. But they're not so used to medium format because it's not all that common comparatively. A medium format camera is fundamentally a whole other ball game. For starters, you're going up in pricing and quality. And a photographer will expect the absolute ultimate performance. But they also probably don't know how to make the most of it. Medium format cameras traditionally were only used for weddings, documentary journalism,...
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